The numbers behind the food.

Practical guides on cost tracking, pricing, and profitability for small packaged food and beverage brands. No jargon. No fluff. Just the stuff you've been avoiding.

10 min read

Insights

The Spreadsheet Delusion

You built your food business on spreadsheets. They got you here. But the cracks are showing — outdated formulas, version confusion, and costs you stopped checking months ago. Here are 4 reasons your spreadsheet is costing you money.

6 min read

Cost Tracking

Understanding COGS for Food Brands

Your COGS number is probably a memory, not a measurement. Here's how to calculate the real cost of goods sold for your food brand, layer by layer: ingredients, materials, labor, packaging, and overhead.

5 min read

Cost Tracking

The Number You're Avoiding (And Why That's Normal)

Most food brand founders know they should track their costs. They also know they haven't updated that spreadsheet since last quarter. Here's why that's normal, and what to do about it.